Get the latest news and insights on Firebird Restaurant Group.

 dallas'  50  highest-rated  restaurants

Oct 15, 2018 | Dallas, TX  ( This being the Lone Star State, Mexican and Southwestern restaurants were gravitated to the top of the list. Contenders also included other Dallas institutions like Mia’s Tex-Mex and Meso Maya, which had two locations among the top 50.

the  10  best  restaurants  in  all  of  dallas,  tx   

Oct. 1, 2018 | Dallas, TX  ( It wouldn't be right to have a list of restaurants in Dallas without including some of the best Mexican eateries in the whole country. If you're looking for something that offers traditional Mexican dishes in a slightly more upscale environment, along with some great cocktails, this is it.

el  fenix  celebrates  a  century  of  tex-mex  with  epic  100th  anniversary  party     

Sept. 13, 2018 | Dallas, TX  (  Very few restaurant concepts have the staying power to celebrate even a decade of service. This September, Dallas’ own El Fenix Mexican Restaurant is turning 100!

el  fenix  celebrates  100  years  as  cornerstone  of 

tex-mex  cuisine   

Sept. 13, 2018 | Dallas, TX  (  Thursday marks an important day in the rich culinary history of Texas, the 100th birthday of the nation's oldest Tex-Mex restaurant chain - El Fenix. Dallas City Council voted to rename a portion of Alamo Street near the restaurant. It will now be called Miguel Martinez Way in honor of the man who started it all. 

3  bites  of  el  fenix  history  on  the  Dallas  restaurant's  100th  birthday   

Sept. 12, 2018 | Dallas, TX  (  When Miguel "Mike" Martinez died in 1956, his legacy to Dallas was the gift of Tex-Mex. All these years later, his legacy endures. Today, El Fenix, the restaurant he opened in September 1918, turns 100 years old and anchors a $100 million restaurant portfolio.

10  best  burgers  in  plano 

July 2, 2018 | Plano, TX  (  This 1978 restaurant got its start on Lower Greenville, but it quickly became a staple throughout the entire Metroplex. Snuffer’s serves up true Texas flavors in bold specialty burgers. Don’t forget about the famous cheddar fries, which are arguably reason enough to swing by the West Plano restaurant. 

Firebird  restaurant  group  celebrates  10  years  of culinary  leadership 

May 30, 2018 | Dallas, TX  (  On May 28, Firebird Restaurant Group, LLC, the parent company for iconic brands El Fenix Mexican Restaurant and Snuffer’s Restaurant & Bar, will celebrate 10 years of serving its signature menu items to communities across North Texas.

7  Restaurants  Leading  the  better-burger  movement 

May 29, 2018 | A true Texas staple, Snuffers has been around since 1978, when the first location opened in Dallas. Their cheddar fries and fresh-ground chuck burgers were fast favorites in the area, and legend has it that the original restaurant is haunted, presumably by ghosts who don’t want to lose out on the house-made ranch dressing.

january  restaurant  chain  growth  report

January 4, 2018 | Dallas, TX-based FIREBIRD RESTAURANT GROUP (founded 1918) has increased by 2 units for the Snuffers Restaurant and Bar concept, from 10 to 12 (20% concept growth), 2 units for Mesomaya, from 3 to 5 (67% concept growth) and added a new concept called Tortaco (2 units). Other company concepts are called El Fenix (22), Taqueria La Ventana (4) and Village Burger Bar (4). The restaurants are family/casual, with an $8-$20+ per person check average. Meal periods are lunch and dinner, serving Mexican and American cuisines. Catering, banquet and online ordering options are available. Trading areas are OK and TX. We last featured this concept on 9/13/16 (25% growth).

Snuffer's  "Best  Burger  Challenge  DFW"  Winner  2017 

October 23, 2017 | Congratulations to Snuffers Restaurant and Bar for "Best Burger Challenge DFW" Winner 2017 on Home and Lifestyle TV! Also, check out the behind the scenes ghost story of the Greenville Avenue location.


July 12, 2017 |  Firebird Restaurant Group, the company that owns well-known Dallas brand Snuffer's Restaurant and Bar, has acquired Village Burger Bar. I know what you are thinking: Will CEO Mike Karns and his team turn all the existing Village Burger Bars into Snuffer's? No, says a spokesperson. Karns confirms that the menu will remain the same, too.

el  fenix  parent  purchases  burger  restaurant  concept

July 12, 2017 |  The company behind iconic North Texas chain El Fenix Mexican Restaurant has acquired a sixth concept. Firebird Restaurant Group announced Wednesday its purchase of Village Burger Bar, a restaurant founded in Dallas in 2005. In the past 12 years, its owners, husband and wife Mike and Susan Matta, have grown Village into four locations in Allen, North Dallas, the Shops at Legacy and West Village.

firebird  restaurant  group  acquires  village  burger  bar

July 12, 2017 |  The owner of Snuffer's Restaurant & Bar is taking another bite of the Dallas burger landscape. Mike Karns, CEO of Firebird Restaurant Group, LLC, announced today that the company has acquired Village Burger Bar from its founding owners, husband and wife duo Mike and Susan Matta.


June 6, 2017 |  Entra Meso Maya, a Dallas-based mini-chain owned by the same group behind El Fenix, but about as different from the latter as noche y dia. With a focus on the food of interior Mexico — think mole and chicharrones — plus a few hallmark offerings like avocado margaritas, layered enchiladas called Budin Azteca and sweet plantains, Meso Maya builds upon the everyman’s working knowledge of Mexican food and exploits the experience, providing nuance and flavor nearly every time you dip your chip.

20   Dishes  to  Eat  to  Call  Yourself  a  True  Dallasite

March 27, 2017 |  Cheese enchiladas at El Fenix. For 99 years, this Tex-Mex plate has been synonymous with the word enchilada in Dallas. 

Cheddar fries at Snuffer's.You can find cheese fries on hundreds of menus across the city, but this legendary spud dish has been drawing legions of devoted fans since its inception in 1978 at the Lower Greenville Avenue original. 

20  essential  restaurants  in  or  around  downtown Dallas

March 27, 2017 |  It isn't fancy. But it is traditional Tex-Mex, sold for low prices at a Dallas institution that's been around for nearly 100 years. If you've never had Tex-Mex, El Fenix is a great place to start.


Hottest  Bars  in  Dallas

December 9, 2016 |  Hope you're thirsty. The Dallas bar scene has welcomed many a new opening in the past year, some inside restaurants, others where cocktails are the main attraction. 

First  Look:    Tortaco    Opens    in    Downtown    Dallas

November 21, 2016 |  The gist: Firebird Restaurant Group (El FenixMeso MayaTaqueria La VentanaSnuffer's) continues its concept expansion throughout North Texas with the Dallas opening of Tortaco

Meatless  taco  fans  have  new  choices  at  Tortaco

October 12, 2016 |  I didn’t look at the menu before I headed out to the new Tortaco, across the street from Fred’s in Fort Worth’s West 7th area.  A modern taco joint should have adequate vegetarian offerings, I figured...


Taqueria La Ventana | The downtown Dallas location is absolutely the best place to grab a bite to eat after visiting the Perot Museum or during lunch.

New   downtown   Dallas   restaurant   Tortaco   isn't  what you  think   it   is

November 18, 2016 |  Tortaco is not a Mexican restaurant. It's not Tex-Mex, either. Although the restaurant menu is generally based on items that come in a sandwich called a torta or in a tortilla as a taco...

Explore   Major   Museums   and   Letterpress   Studios   in Dallas

Where to Eat:  Nosh on authentic Mexican street food at Taqueria La Ventana, where the strung-up lights and colorful barstools of the outdoor patio feel more like a friend’s backyard than a restaurant. 

New hires

Tuesday, August 9th, 2016 | Dallas, TX ( Firebird Restaurant Group announced today two promotions and a pair of new hires as it prepares for further expansion of its popular dining concepts and other new ventures.


July 22, 2016 | Battling super villains and the occasional alien race set on destroying Planet Earth on the big screen, these extraordinary men and women work to...

FiRebird  plans  Meso  Maya  and  new  Tortaco  concept  for  Fort  Worth

October 23, 2015 | Firebird Restaurant Group is on the move in Fort Worth. The parent company of El Fenix, Snuffers, Meso Maya and Taqueria La Ventana, now has two new restaurants entering the local market.